Strategic Plan 2010 - 2015

Major Intent: Educate the citizens of Florida, ensuring inclusion of underserved populations, on the value and management of Florida’s urban forests.

Key Components:

1. Support research and disseminate technical information through educational programs
   - Urban Forestry Institute
   - i-Tree Workshops
   - Trail of Trees
   - Speakers Bureau
2. Timely research-based information is available to the Urban Forestry community through multiple media outlets
   - Newsletter
   - Web Site
   - Posters
3. Tree Campus USA

Critical Indicators of Success:

1. Creation of an Urban Forestry Institute
2. Facilitate i-Tree Workshops
3. Schedule at least two weeks each year for the Trail of Trees program
4. Creation of an active Speakers Bureau
5. Production of a quarterly newsletter (four issues annually)
6. Ensure web site is updated regularly and provides timely information
7. Produce Right Tree, Right Place Planting Guide/Posters and Trees Love Care! Posters
8. Approach potential colleges, schools and universities to make them aware of the Tree Campus USA Program and recruit their participation in the program

Major Intent: Develop and implement a strategy that optimizes the vigor of FUFC through recruiting and retaining membership, financial stability, assessing and serving the needs of membership, governance of the Council, celebration of past successes, and planning for the future.

Key Components:

1. Membership Services
   - Regional and Annual Meetings
   - Member Survey - Annual Report
   - Website
2. Memberships
3. Sponsorships
4. Grants
5. Additional Revenues - Posters, Note Cards, Merchandise, Newsletter Advertisements
6. 20-Year Celebration
7. FUFC Governance 8. Broaden or expand horizons Critical

Indicators of Success:

1. Improve member services and enhance communication between Executive Committee and general membership
2. Increase membership through high retention and recruitment
3. Diversify funding for FUFC through significant contributions from sponsors
4. Apply for and acquire grant funding from various sources
5. Increase sales of posters, note cards and newsletter advertising
6. FUFC 20th Year Celebration in 2011 through news articles, web site, annual meeting, and other promotions
7. Recruitment, education and proper functioning of FUFC committees
8. Develop new areas of interest in the industry including, but not limited to, tree planting projects

 

Major Intent: Enhance existing partnerships with allied organizations, cultivate new partnership opportunities with similar organizations and explore new partnership opportunities with diverse organizations to promote sound urban forestry policies and practices through effective collaborations.

Key Components:

1. Enhance existing partnerships with allied organizations
2. Cultivate new partnership opportunities with similar organizations
3. Explore new partnership opportunities with diverse organizations

Critical Indicators of Success:

1. Improved communication between FUFC and allied organizations represented on the FUFC Executive Committee
2. New partnership opportunities for FUFC
3. Opportunities to share information about the value and benefits of healthy urban forests with diverse organizations

 

Major Intent: Increase awareness of FUFC’s mission and advocate for sound urban forestry policies and practices.

Key Components:

1. Development and implementation of marketing plan

Critical Indicators of Success:

1. Documented increase in awareness and advocacy

Major Intent: To recognize, support and promote local urban and community forestry programs and to highlight programs which are the most innovative, successful, accomplished, and citizen-oriented so that other urban forestry programs may utilize or duplicate vestiges of these programs in their own communities.

Key Components:

1. FUFC provides continuing support for the Friends of Our Urban Forest Awards Program
2. Targeted communities are made aware through FUFC of available technical and financial resources and programs, including but not limited to, Tree City USA and Tree Line USA.
3. Community urban forestry programs incorporate each of the four essential components of a “managing” urban forestry program which include staff, ordinance, advocacy group, and plan (SOAP)
4. Community urban forestry programs actively work to increase their urban tree canopy

Critical Indicators of Success:

1. The Awards Program is annually supported
2. Increased FUFC memberships, particularly by smaller communities
3. Increased percentage of Florida’s population living in communities with either managing or developing urban forestry programs
4. Increased number of communities have completed or initiated tree canopy assessments through either on-ground tree inventories or geospatial analysis.